http://scrmworld.com/who-are-they-%e2%80%93-those-%e2%80%9canswer%e2%80%9d-people/ Social Business: Social CRM + Enterprise 2.0 Thu, 30 Dec 2010 18:16:42 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://scrmworld.com/who-are-they-%e2%80%93-those-%e2%80%9canswer%e2%80%9d-people/comment-page-1/#comment-1185 Social Network Analysis: a missing piece of sCRM strategy? « sociomantic labs Tue, 29 Jun 2010 15:51:12 +0000 http://scrmworld.com/?p=242#comment-1185 [...] collaborative product development, and increased word of mouth marketing. Incentivizing your “answer people” can help your best customers help each other. Strengthening inter-customer relationships can [...] [...] collaborative product development, and increased word of mouth marketing. Incentivizing your “answer people” can help your best customers help each other. Strengthening inter-customer relationships can [...]

]]> http://scrmworld.com/who-are-they-%e2%80%93-those-%e2%80%9canswer%e2%80%9d-people/comment-page-1/#comment-272 Guy Stephens Tue, 05 Jan 2010 23:06:55 +0000 http://scrmworld.com/?p=242#comment-272 Really interesting post. What's interesting for me is how this ties in with the idea that people are increasingly not only resolving their own issues, but also setting up their own help networks. The implication being that companies may well need to redefine the way in which they provide customer service and draw on the expertise of such 'answer' people. Really interesting post. What’s interesting for me is how this ties in with the idea that people are increasingly not only resolving their own issues, but also setting up their own help networks. The implication being that companies may well need to redefine the way in which they provide customer service and draw on the expertise of such ‘answer’ people.

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