What is your online CONTENT strategy?

We talked quite a bit about important aspects of Social Business: ability to monitor web, respond and act on some content. We also talked about communities and types of people we need to manage different parts of Social Business… And yes, we touched upon time management and tools.

I’d like to go back to basics if you will and refresh our understanding on one of the key pieces of “social” strategy for any business: online content strategy.

In media production and publishing, content is information and experiences that may provide value for an end-user/audience in specific contexts. [Wikipedia]

Here is how I classify online content:

-         Static [Web site; Press Release and alike];

-         dynamic:

• Real-time [twitter and alike];
• Periodic [blogs, RSS feeds and alike].

Online content distribution channels:

-         web site;

-         Twitter;

-         Facebook;

-         LinkedIn;

-         Google Buzz;

-         Google Wave;

-         Blog;

-         New channels, etc..

Points to address:

-         What online content distribution channels my business need to engage with?

-         Will the same content be used across all of them?

-         Sequence of content distribution;

-         Dependencies;

-         Frequency;

-         Ownership;

-         Workflows.

I am sure different businesses [and people] have deployed different content strategies.

Today, for example, Tim O’Reilly posted the following on Google Buzz:

Ok. I’ve stopped feeding my tweets into Buzz. Will use this site only for longer discussions. Adding comments to tweets didn’t really work because they take too long to show up here. Those of you who did read my tweets here, you should follow @timoreilly on twitter.

I may still post some of the same links to both places, when I want to make additional comments.

What is your content strategy? Does it work for you? How do you assess the quality of the content and the quality of online content distribution strategy?

Your war stories please!