In order to answer the question above I decided to take a snapshot of twitter conversations for one of the known consumer electronic companies.
Here is a picture:
Sample Twitter Map
It clearly shows that this company failed to build a community on Twitter. I shouldn’t be saying failed, because I do not know if that was their goal to begin with!
There are bunch of dots representing people mentioning this company, but those dots are not connected! The large circle represents a person who spends lots of time talking about this company, but even the company twitter account is not connected to this person!
The good thing is that you can use this diagram to set up measureable goals, make some changes to the ways your company is using Twitter and [the best part] come back every week or every day and check if whatever you do improves this graph , changes it in a way you want it to change.
Nice concept isn’t it – to be able to somehow measure the results of your social media efforts!
kanter
2 years ago
@glfceo Could you figure out how to get twitter avatars in there? What analysis did you run? http://bit.ly/6cfVd6
This comment was originally posted on Twitter
yamasas
2 years ago
[twitter] What company can learn from their Twitter map? | Social CRM World ( SCRM ) http://bit.ly/5R2BCk
This comment was originally posted on Twitter
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bublik
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I want to quote your post in my blog. It can?
And you et an account on Twitter?
admin
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Yes, sure you can. Thanks for stopping by!
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