I’ve been following The Old Spice YouTube phenomena for a while.
Saw data on number of viewers on YouTube, then Mashable posted a blog on Old Spice sales. Very impressive results.
One aspect of this campaign was somewhat puzzling to me – there was no good way for this brand to communicate with all those 16 mln + viewers on YouTube: you can’d get emails of those viewers, you can’t send them a note, promotion, info about a new product, etc…
I also have not seen The Old Spice’s efforts in capturing their YouTube viewers audience on other social media channels such as Twitter and Facebook where they can continue interactions with their fans.
So I decided to look at the statistical data for all these 3 social media channels: YouTube, Twitter and Facebook and compare the numbers.
As you can see there was a significant growth in both: number of Twitter followers and fans on Facebook.
Out of over 16 mln YouTube video viewers only 100,000 people started following @oldspice on Twitter – that is just .6% and about 740,000 fanned The Old Spice Facebook page representing 4.5% of YouTube viewers.
Here are my questions for you:
- Do you think The Old Spice could of done a better job using their amazing viral video to drive more followers on twitter and fans on Facebook?
- What you would of done differently?
Social Business Top News for July 31st from 01:00 to 12:52 – Social CRM ( SCRM ) Consulting Services | Social CRM World ( SCRM )
1 year ago
[...] The Old Spice Social Media Campaign: sales today, leads for the future. [...]
glfceo
1 year ago
The Old Spice Social Media Campaign: YouTube vs Twitter vs Facebook – what can we learn http://bit.ly/aLYOs7 #scrm
This comment was originally posted on Twitter
glfceo
1 year ago
do u think The Old Spice could of gotten more than .4% of YouTube viewers 2 follow them on Twitter? http://bit.ly/aLYOs7 #scrm
This comment was originally posted on Twitter
glfceo
1 year ago
@TanyaNichols 1 of the options 2 capture YouTube audience on other SM channels 2 start give-away, etc #OldSpice http://bit.ly/aLYOs7
This comment was originally posted on Twitter
KurtBehrenfeld
1 year ago
The Old Spice Social Media Campaign: sales today, leads for the … http://bit.ly/d2qREJ
This comment was originally posted on Twitter