Brands and Social Media and customer loyalty…
Brands who will invest their time and money in learning all of the aspects of customers behaviors across all channels using sophisticated data mining technologies will come up with a set of highly personalized, very relevant offers/services/overall experiences for each customer – consistent across all interaction channels – win!
Sense and nonsense of B2B, B2C and social media.
Is your company in B2B or B2C space? Are you using social media? For which business processes? Another way to look at this subject!
“Social media & startups: It’s a different ballgame” – Is it?
Should startups use Social Media, Social Networking ? Do they need to blog, use twitter, setup Facebook page?
Social Media Outsourcing? Oh, NO or Yes, of course!
As companies are struggling to understand what social media means to them, what type of resources, processes, channels they need to engage in this huge largely unknown to them space: social media, there are some efforts out there to simplify the social life for enterprises. How? Via outsourcing!
Self-Service and Social CRM – friends or …. ?
Two schools of thoughts are fighting these days around the following issue: how customers should be treated in social media space. Can customer service/support interactions be automated or the whole nature of social media channels dictates one-on-one personal conversation-based communications.
Social CRM for B2B companies – it’s not that simple!
I’ve seen way too many posts lately about why B2B companies should be using Social CRM ( SCRM, social media, social networking) channels for their businesses. Most of them did not make ANY sense to me.
