Social CRM World ( SCRM )» Social CRM ( SCRM) Blog on use of Social Media, Social Networking by B2C and B2B companies.

Event’s Organizer Guide to Google Wave.

admin — Tue, 12 Jan 2010 20:55:29 +0000

I was asked to help with some marketing activities for the upcoming Social Media in HiTech Conference. One of which is a creation of the event’s Google Wave.

Here are some design principals I used to create a Google Wave for this conference.

Structure:

Main Wave:

- links to the event web site;

- wave creator info – people can contact me with any suggestions on how to improve this wave;

- wave etiquette;

- links to individual speaker waves;

- links to individual session waves.

Speaker Wave:

- Speaker Bio;

- Links to the sessions where this person speaks.

Session Wave:

- Session Info;

- Links to Speakers Waves.

Each wave has event specific tag “SocialTech2010”.

Each wave marked as a Public Wave.

Why to use wave for conferences?

Allows all people interested in the conference communicate about the event before, during and after the conference. Communications are managed on per session and per speaker basis. Though I can’t guarantee each speaker will be checking their event wave, some might…

Please share with your experiences running events on Google Wave!

Your company wants to build an online community? – Key things to consider!

admin — Tue, 12 Jan 2010 04:06:54 +0000

This magic word – community! Suddenly all the problems will be solved! Your company just needs to create an online community – right?

Here is a list of questions you need to address first:

Why your company is building a community? – Business goals.

Do you have resources to grow and manage it? – Community is a long term commitment.

Do you have processes on how to analyze and act upon different type of events happening in communities? – integration with back end processes: sales; support, product management, legal, etc..

Did you consider potential legal implications? Do you need to create an agreement for members to sign?

Did you create a set of rules/guidelines for the members of the community to follow?

How are you going to measure the success of the community? – very important to come up with the set of metrics and be able to measure.

What technology/tool are you going to use to build and manage your community?

We will be talking more about communities at this upcoming event: Social Media In HiTech Conference. Please send me your questions and I will make sure to ask them during our panel discussions!