Social CRM for B2B companies – it’s not that simple!

I’ve seen way too many posts lately about why B2B companies should be using Social CRM ( SCRM, social media, social networking) channels for their businesses. Most of them did not make ANY sense to me.

“Social” space – 2010 predictions.

This is the time of the year when people start predicting major trends for the upcoming year. After careful considerations I decided to publish mine – focusing on major trends in “social” space: Social CRM, Social Media/Networking. And I will do it by categories – makes more sense to me, hope to you too!

Social CRM ( SCRM ) and Level 1 Customer Service and Support

SCRM and Level 1 Customer Service and Support

Let’s try to analyze the impact of social media/networking channels on your Level 1 customer support operations.

Successful Social CRM Project

How do you measure your Social CRM project? You invested time, resources, money – what did you get in return?