Do your friends make you fat?
How you can influence your friends, your friend’s friends, etc was a subject of this TEDx talk by James Fowler.
Social Network Analysis [SNA] is NOT Social Media Analytics [SMA].
A few days ago I posted a question on LinkedIn asking about tools people use for Social Network Analysis [SNA] and got bunch of responses talking about Social Media Analytics tools. I decided to write about both to clarify the confusion.
Social Network Analysis and its impact on your company’s bottom line.
Social Networks Analysis helped Halliburton increase revenue by 22%. Learn how SNA can help your company to improve its bottom line.
Who are they – those “answer” people?
Why do we need to worry about characteristic of these “answer” people? Because if we know what we are looking for we might be able to find them. And we know by now that we need to find them. We need to help them if needed, support them, reward them, and make sure people know about them.
Your brand is tweeting – what to measure and why?
Brands spent time, resources, money on Twitter efforts. How to measure and analyze the results? Twitter is one of the Social CRM channels.
