Social CRM World ( SCRM )» Social CRM ( SCRM) Blog on use of Social Media, Social Networking by B2C and B2B companies.

Social Media for Small and Medium Businesses: Tied House Brewing Case Study

admin — Thu, 22 Apr 2010 19:08:13 +0000

Fact:

Increase in sales of ½ pints of beer on Thursday nights from 45 to 300-350 using Social Media channels to promote this offering.

Fact:

Sales revenue growth 10% for the year vs projected 3% due to increased customer awareness and engagement via social media channels.

About Tied House Brewing:

Family owned and operated since 1988 local micro-brewery in Mountain View, Ca.

Main Social Media Channels used:

Twitter and Facebook.

Tools:

use of free tools such as Google Analytics, Facebook Fan Pages Analytics, Google Alerts to monitor and analyze social media activities.

Here is my interview with Carolyn Hopkins, Director of Marketing and Events at Tied House Brewing – the master mind behind social media strategies and execution!

How’s Google Buzz impacting your online content sharing strategies?

admin — Mon, 01 Mar 2010 19:34:34 +0000

Before Buzz we all kind of figured out how to set up a right mix of feeds, RT, replies and the original content creations to keep constant relevant presence on multiple online social networking sites.

And then Buzz came along. At first I enabled my Tweets to populate Buzz stream – was too much noise, much of which was irrelevant to my Buzz followers. Stopped. Then I set up auto-updates from Buzz to Twitter. That worked just fine, but what I was missing was that constant presence factor on Buzz that I wanted to have. I decided to connect Google Reader to Buzz, which in turn auto-updates Twitter. And I populate shared Google Reader folders via RSS feed built on Yahoo! Pipes.

I think I finally found the right Google Buzz content strategy that works fine for me.

Of course, I am just talking about semi-automated part of online presence, which contributes to about 20-30% of my total online communications – I know I will be attacked by all the social media gurus on a subject of online conversations/dialog,etc.. – yes, we all agree here, much needed and has to be a significant part of the overall social networking communications strategy

Hope you can share with your lessons learned/best practices!

My Buzz Wish List – Top 10.

admin — Thu, 11 Feb 2010 17:43:04 +0000

Being able to cross-post selected Buzzes to other social networking sites, like Twitter, Facebook, etc.
Being able to follow conversations/topics vs just people.
Being able to comment on each Buzz – hierarchically vs linear.
Being able to apply filter on Twitter to cross-post to Buzz – without enabling every single Tweet to show up in Buzz stream.
Ability to create groups – the easy way – not Google groups, but something much easier to create and manage inside Buzz.
Integration with GoogleWave.
Being able to manage multiple Buzz identities within one gmail account.
Make Buzzes embeddable, widgets, etc…
Open API for Buzz – enable people to create robots, widgets, add-ons [similar to GoogleWave];
Integrate with other essential functions: schedule event; start phone conversation, etc..

I know that improved security has to be somewhere in top 10 – but I am not sure what exactly I’d like to see – your thoughts? What are your top 10?