My thoughts on VRM CRM workshop.
“If only a flight attendant, or baggage person, or whoever, would just commiserate with me for one moment. Maybe smile and say they’ll try their best to help. But until all that bad energy is gone, and the airlines have employees that don’t stare daggers at their customers, I’m out. I’ll stick to Virgin, Southwest and Jet Blue. Mostly Virgin because they have Internet. And if I can’t fly with them I’ll just cancel and use Skype video. Because life’s too short to deal with these assholes any longer.”
Social Business: Social CRM and Enterprise is a new space. New interesting applications are appearing to address the needs in this space. Here is your chance to see what’s coming! This is an ultimate startups showcase!
ocial media are fast-tracking to becoming important channels for customer support. In fact, our data shows that 57% of technology companies have a customer discussion forum, and 36% already embrace Twitter as a method for starting conversations with customers.
Companies need to look at specific business processes and assess the impact of “Social” on each, instead of having high level Social CRM framework discussions.
Many of you who are located in San Francisco and Bay Area attend our regular Social CRM/Enterprise 2.0 meetups for local Executives. For the ones who can’t attend we try to record 1st hour of our discussions and post them on our iTV channel.
What is your content strategy? Does it work for you? How do you assess the quality of the content and the quality of online content distribution strategy?
Are you planning an online community? 10 principles to follow!
How companies can improve customer service? Complex question. Part 1 – single point of problem request entry. Will this help?