http://scrmworld.com Social Business: Social CRM + Enterprise 2.0 Tue, 25 Oct 2011 20:00:00 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://scrmworld.com/are-you-planning-an-online-community-10-principles-to-follow/ http://scrmworld.com/are-you-planning-an-online-community-10-principles-to-follow/#comments Tue, 09 Mar 2010 15:38:37 +0000 admin http://scrmworld.com/?p=513

Set up your communities wherever your target audience is;

Outline and reinforce rules: privacy; spam control, content, etc..

Understand your community maturity phase and deploy the appropriate development strategies;

Running communities is a commitment – allocate enough time and resources to run them;

Set up clear business goals for each community/channel; measure how you are doing against them and adjust your strategies if needed;

Create content strategy for each community/channel and overall integrated content strategy;

Monitor the space – new channels, new tools emerge – make sure you evaluate them and incorporate if it makes sense;

Create community partnership strategies – complimentary communities,  engagement model working with them;

Do social networking analysis of your communities to make sure you are building a sustainable community space: right balance of question/answer people, etc…

Rewards, recognitions – find ways to encourage good community behavior: level and quality of contributions, frequency, etc…

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