What is Sentiment Analysis and why you should care.

→  February 9th, 2010  →  Blog

Can we really understand and use customers sentiments as metrics? What happens when we analyze for sentiments and not data?

Gambling, Social Media and Your Brand.

→  January 30th, 2010  →  Blog

Companies and people who suggest that there is no ROI on social media/networking investments need to admit – they just do not know what and how to measure. What to look for, how to assess and how to interpret the results.

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