This magic word – community! Suddenly all the problems will be solved! Your company just needs to create an online community – right? Key questions to answer before you start.
Is your company in B2B or B2C space? Are you using social media? For which business processes? Another way to look at this subject!
I’ve seen way too many posts lately about why B2B companies should be using Social CRM ( SCRM, social media, social networking) channels for their businesses. Most of them did not make ANY sense to me.