Your company wants to build an online community? – Key things to consider!

→  January 11th, 2010  →  Blog

This magic word – community! Suddenly all the problems will be solved! Your company just needs to create an online community – right? Key questions to answer before you start.

Sense and nonsense of B2B, B2C and social media.

→  December 28th, 2009  →  Blog

Is your company in B2B or B2C space? Are you using social media? For which business processes? Another way to look at this subject!

Social CRM for B2B companies – it’s not that simple!

→  December 13th, 2009  →  Blog

I’ve seen way too many posts lately about why B2B companies should be using Social CRM ( SCRM, social media, social networking) channels for their businesses. Most of them did not make ANY sense to me.

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