A few days ago I posted a question on LinkedIn asking about tools people use for Social Network Analysis [SNA] and got bunch of responses talking about Social Media Analytics tools. I decided to write about both to clarify the confusion.
Social Media Analytics and Measurements will help you to get answers to the following questions [examples]:
- how much traffic you are driving and from where;
- how effective is your messaging?
- Sentiments analysis;
- Loyalty: # of RSS subscribers and your repeat traffic;
- etc.
Jon Samsel listed all the main tools used for Social Media Measurements and Analysis in his blog post.
Now let’s look at what type of questions we can answer using Social Network Analysis:
- how highly person is connected within a network?
- How important person is within a network?
- How central person is within a network?
- How does information flow within a network?
- Etc.
Main tools from this category are listed in Wikipedia.
Hope this post will be helpful to folks who got somewhat confused.. SNA is not SMA. Both should be used to analyze different aspects of social media engagements and social networks within and outside four walls of your company.
We will deep dive into both topics at the upcoming event in Bay Area: Social Media Strategies, where I will be moderating panels on both of them.
It will be great if you can send me your questions in advance – we’ll try to cover them during our panel discussions!
glfceo
2 years ago
Social Network Analysis [SNA] is NOT Social Media Analytics [SMA]. http://bit.ly/cEX0rk #scrm
This comment was originally posted on Twitter
GoodCRM
2 years ago
Social Network Analysis [SNA] is NOT Social Media Analytics [SMA …: A few days ago I posted a question on Linked… http://bit.ly/bjQDf2
This comment was originally posted on Twitter
KurtBehrenfeld
2 years ago
Social Network Analysis [SNA] is NOT Social Media Analytics [SMA … http://bit.ly/cEF0ii
This comment was originally posted on Twitter
uberVU - social comments
2 years ago
Social comments and analytics for this post…
This post was mentioned on Twitter by glfceo: Social Network Analysis [SNA] is NOT Social Media Analytics [SMA]. http://bit.ly/cEX0rk #scrm…
jeffromansfield
2 years ago
Social Network Analysis [SNA] is NOT Social Media Analytics [SMA … http://bit.ly/9OJQPz
This comment was originally posted on Twitter
Social Networking – social networking problems | SEO Mixer Blog
2 years ago
[...] Social Network Analysis [SNA] is NOT Social Media Analytics [SMA ...5 hours ago by admin A few days ago I posted a question on LinkedIn asking about tools people use for Social Network Analysis [SNA] and got bunch of responses talking about Social Media Analytics tools. I decided to write about both to clarify the … [...]
Bookmarks for April 1st through April 2nd – Social CRM ( SCRM ) Consulting Services | Social CRM World ( SCRM )
2 years ago
[...] Social Network Analysis [SNA] is NOT Social Media Analytics [SMA]. [...]
SocialSentiment
2 years ago
“Social Network Analysis [SNA] is NOT Social Media Analytics [SMA …” http://bit.ly/98GbOL
This comment was originally posted on Twitter
Spotify2
2 years ago
Social Network Analysis [SNA] is NOT Social Media Analytics [SMA …: A few days ago I posted a question on Linked… http://bit.ly/bjQDf2
This comment was originally posted on Twitter
Mark Evans
2 years ago
You’re right, there is a difference between analytics and analysis. The tools provide people with effective and efficient ways to make sense of the millions of social media conversations. They make it easy to identify the opinion leaders and key influencers, as well as see where the conversations are happening and whether the sentiment is positive, negative or neutral. This sets the state for people to determine what this information means and how it should be leveraged.
Mark
Mark Evans
Director of Communications
Sysomos Inc.
@sysomos
admin
2 years ago
Thanks for your comment, Mark!
You are absolutely correct, analysis of data is very important and measurements and analytics as well.
In both cases companies need to make sure they have their business goals well defined. Then they can use a combination of SNA and SMA tools to evaluate their performance against business goals.
Best regards,
Tatyana
@glfceo
glfceo
2 years ago
Social Network Analysis [SNA] is NOT Social Media Analytics [SMA]. -companies need both! http://tinyurl.com/snasma #crm #scrm #analytics
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glfceo
2 years ago
did not realize there is such an interest in Social Network Analysis getting notes from everywhere in response 2 http://bit.ly/cEX0rk #scrm
This comment was originally posted on Twitter
HKotadia
2 years ago
Great RT @glfceo: did not realize there is such an interest in SNA getting notes from everywhere in response 2 http://bit.ly/cEX0rk #scrm
This comment was originally posted on Twitter
Most Tweeted Articles by CRM Experts
2 years ago
[...] the buzz of the brands in the Web through the Social Media Marketing,… 2 Tweets Social Network Analysis [SNA] is NOT Social Media Analytics [SMA]. | Social CRM World ( SCRM ) A few days ago I posted a question on LinkedIn asking about tools people use for Social Network [...]
Nathan Gilliatt
2 years ago
All this “social” is guaranteed to confuse people, especially given the tendency to abbreviate “social media” to “social” and to reuse terms that already meant something (social marketing, social intelligence).
Just to keep the confusing trend going, SNA is one type of analysis that some of the SMA platforms provide (though content analysis is more common).
admin
2 years ago
Thanks for your comment, Nathan! Which SMA platform vendors provide SNA as well? – do you have any examples by any chance?