“Some good grass roots insights

Carolyn gave a great overview of how she’s worked Tied House into the social media. A few snippets which stood out to me:

1. Without really understanding what would happen and knowing that it was something that took time to build, the family owners backed her to get going.
2. She made the point a few times that they don’t need to go through the old channels, advertising, chamber of commerce, and flyers on the street.
3. Her demographic expected things to be online – webcentric, and it seems so obvious looking in that these aren’t going to be the folk at the chamber of commerce, but hard to make this jump at the time.
4. She uses Twitter to talk beer and breweries, and to watch for the “hair in the soup”
5. Uses Linkedin to connect with people in the business and industry and talk the industry.
6. Uses Facebook for a bit of both, and uses the analytics of FB seriously to measure engagement and “what works”.
7. “Twitter is the most exciting platform out there right now”

And I loved her trailing off when she started to explain Twitter and then said “Twitter, umm, if you don’t understand it well that’s fine…” trailing off – we’ve all had that experience as we saw the eyes glazing over!!!

Walter Adamson @g2m
Certified Social Media Consultant
http://NewLeaseG2M.com
Melbourne, Australia