In my previous post I stated that auto content is not necessarily a bad thing. If it is relevant, targeted to your audience and not overwhelming [in delivery] it is actually more good than bad!
Here is a step by step process on how you create simple auto feed of content to your Twitter account.
Step 1. Identify relevant information sources on Internet. You can use Google Search, Technorati search to locate blogs, news sites, papers, etc that have great content that’s highly relevant to your Twitter followers.
Example for Social CRM:
I identified major bloggers in Social Business space [Social CRM and Enterprise 2.0] and collected their blogs informations here.
Step 2. Find link to RSS feeds for each data source.
Example:
I clicked on a first blog address listed in my table referenced above. It happened to be Andy McAfee’s blog.
You can copy all the RSS addresses to a notepad for now.
Step 3. I like using Yahoo! pipes to aggregate and sort RSS feeds. Here is a very simple example of how you can use Yahoo! pipes to aggregate RSS feeds.
a) goto Yahoo! pipes. Click on Create a pipe button.
b) Start adding RSS links:
c) after you are done adding all the links, drag Sort function to a workspace and Pipe output. Connect all the pieces. Do not forget to name and save your pipe!
Step 4. now you need to save RSS link to this pipe and use it in a feed burner to start publishing your highly informative content to your Twitter stream. I am using Google’s Feedburner for this:
Words of caution:
- make sure you select relevant content [to your audience, of course!];
- test your Yahoo! pipe to ensure you are getting an output you expected to get;
- adjust Feedburner to publish limited number of articles in reasonable time frame.
Feel free to drop me a note if you need help with your content strategy or content automation!
glfceo
1 year ago
stepBystep guide:how 2 create highly relevant automated content 2 publish on #socialmedia channels http://bit.ly/9Gk8FS #scrm
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Social Business Top News for June 2nd from 09:00 to 11:32 – Social CRM ( SCRM ) Consulting Services | Social CRM World ( SCRM )
1 year ago
[...] How to create great automated content to use across Social Media channels. [...]
CraigMJamieson
1 year ago
How to create great automated content to use across Social Media channels. http://bit.ly/cy70W0
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sfwow
1 year ago
want2learn how 2 aggregate&publish great content 4 #socialmedia channels? http://bit.ly/9Gk8FS #scrm
This comment was originally posted on Twitter
SocialSentiment
1 year ago
“How to create great automated content to use across Social Media …” http://bit.ly/bYyZ8V
This comment was originally posted on Twitter
glfceo
1 year ago
ever wondered how to use Yahoo! pipes and why? http://bit.ly/9Gk8FS #scrm #socialmedia #cmo
This comment was originally posted on Twitter