Are you planning an online community? 10 principles to follow!
- Set up your communities wherever your target audience is;
- Outline and reinforce rules: privacy; spam control, content, etc..
- Understand your community maturity phase and deploy the appropriate development strategies;
- Running communities is a commitment – allocate enough time and resources to run them;
- Set up clear business goals for each community/channel; measure how you are doing against them and adjust your strategies if needed;
- Create content strategy for each community/channel and overall integrated content strategy;
- Monitor the space – new channels, new tools emerge – make sure you evaluate them and incorporate if it makes sense;
- Create community partnership strategies – complimentary communities, engagement model working with them;
- Do social networking analysis of your communities to make sure you are building a sustainable community space: right balance of question/answer people, etc…
- Rewards, recognitions – find ways to encourage good community behavior: level and quality of contributions, frequency, etc…
Tags: Community, CRM, e20, Enterprise 2.0, SCRM, Social CRM
glfceo
4 months ago
Are you planning an online community? 10 principles to follow! http://bit.ly/b5iVol #scrm #socbiz #e20 #cmo
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MikeSmithDev
4 months ago
quick and dirty, but valid article: RT @glfceo Are you planning an online community? 10 principles to follow! http://bit.ly/b5iVol
This comment was originally posted on Twitter
iricelino
4 months ago
online community rules http://scrmworld.com/are-you-planning-an-online-community-10-principles-to-follow/
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SocialSentiment
4 months ago
“Are you planning an online community? 10 principles to follow …” http://tinyurl.com/y98c6xv
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uberVU - social comments
4 months ago
Social comments and analytics for this post…
This post was mentioned on Twitter by glfceo: Are you planning an online community? 10 principles to follow! http://bit.ly/b5iVol #scrm #socbiz #e20 #cmo…
glfceo
4 months ago
over 1,000 reads: “Are you planning an online community? 10 principles to follow!” http://bit.ly/b5iVol #in #scrm #crm #custserv
This comment was originally posted on Twitter